The blonde-haired jester who once made mockery of acts ranging from Britney Spears to Moby is now a bearded fool yelling for the kids to get off his lawn.Įminem's new album is so bad. The oddest part of Eminem's career arc has been watching him become one of those vapid pop stars he spent his formative years clowning to no end. Somehow, the greats always manage to do both.
Perhaps no other genre in contemporary music grants artists enough rope to lasso their dreams or hang themselves. Forget the battle rap for a pop phenomenon, winning the war means prioritizing mass consumption over credibility. It's partly why Pusha T's pre-release diss ("Story of Adidon") could be considered a win-win for Drake. Even an artist like Drake, who is practically guaranteed to sit atop the charts for weeks with each new release, gets a boost from curiosity seekers on Spotify who can partake without having to purchase. The list of 2018 offenders (or beneficiaries, depending on your take) range from Kanye West, whose MAGA-hat mania drove Ye to debut atop the Billboard charts despite it earning a critical beatdown to Nicki Minaj, whose tweetstorms in the weeks prior to and following Queen earned more coverage than the actual music, which debuted at No. And Eminem is the latest to benefit in a year defined by hip-hop's mega stars releasing subpar albums while coasting on controversy stoked by erratic rollout strategies and boiled-over beef with perceived competitors. A close cousin to hate clicks – the metric beloved by media outlets that troll readers into submission with contentious clickbait - hate streams are the music world's zero-sum equivalent. Music News Eminem Releases Surprise Album, 'Kamikaze'
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